Creative Planner / Copywriter GSA

Creative Planner / Copywriter GSA


For our newly established Berlin office, we are looking for a Creative Planner / Copywriter to work across our key clients in GSA, as well as new business pitches.

During the Coronavirus crisis, this role will be a remote working position but as soon as the country returns to some level of normality you will be based in our office in Mitte.

Creative Planners at Byte come up with content ideas that capture audiences’ attention, ideas that inspire behaviour change and that people want to share – not gimmicks, but communication ideas that make a real difference to our clients’ businesses. We don’t believe in siloed teams – content, technology, media and data overlap in all roles at Byte. Our Creative Planners work with all areas of the business and are responsible for framing ideas within a well thought through strategy. 


The role of Creative Planner GSA is a mix between a Copywriter and a Social Media Creative, it is exciting, varied and constantly evolving. In this role, you will:

  • Write German social copy for our key clients in Berlin for different social channels
  • Develop and implement social campaigns for GSA markets
  • Create new business presentations and ideas and develop concepts
  • Foster content management systems for social content
  • Liaise with and cultivate client and internal stakeholder relationships
  • Collaborate with other creatives across international Byte offices


  • Take and respond to client (internal and external) briefs
  • Come up with and present ideas that stand out from the crowd and will deliver against objectives
  • Oversee the development of the ideas from initial presentation through to creative production
  • Write presentations that get clients excited
  • Work with the senior team to put together strategic proposals and recommendations for clients
  • Research customer behaviour and trends and uncover insights that will make a difference
  • Work alongside analysts and get stuck in with social, mobile, digital and customer
  • Write inspiring bullet proof strategies to support creative ideas
  • Keep up to date with the latest digital trends
  • Work alongside the senior team to develop pitch-winning presentations
  • Present work internally and externally
  • Complete work to deadline and often under pressure
  • Contribute to our creative process by sharing your ideas and experience
  • Maintain effective, professional relationships with team members and colleagues
  • Participate in team training/meetings and events when asked
  • Regularly contribute content to the company’s digital presence


Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.


  • 3-5 years relevant agency experience as a digital copywriter / creative 
  • Native German speaker and very good english speaker
  • High pop-cultural affinity and trends social platforms like TikTok
  • Have created or have been involved with digital marketing campaigns that have increased sales
  • Experience with social media marketing, understanding its potential and its limitations
  • Advanced Internet research and problem solving skills
  • Excellent organisational skills and high attention to detail
  • Excellent time and project management skills
  • Proficiency in the use of G-Suite, iWork and Office
  • Ability to react quickly within a fast-paced environment
  • Ability to remain focused under pressure and work under tight deadlines
  • Ability to work within a team as well as with clients
  • A love for learning new things

Nice to have:

  • Experience working in a start-up environment
  • Art direction experience
  • AR lens (Facefilter) and chatbot experience

Or, know someone who would be a perfect fit? Let them know!

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