Senior Lead Creative Planner

Senior Lead Creative Planner



Byte is a marketing technology agency based in London, New York and Berlin on a mission to combine technology and creativity to solve brands’ problems. We bring together data, technology, content, and paid media to drive revenue for brands. Our clients include Spotify, ASOS, Just Eat Takeaway, Twitch, Zoopla, TikTok, and Tinder. Since being founded in 2014, Byte has grown to more than 150 brilliant people.

Byte is part of Dept, a leading digital agency with 27 offices in 13 countries around the world.


  • Digital strategy
  • Creative idea generation
  • Digital content production
  • Dynamic creative and assets at scale
  • Chatbot design & build
  • AR lenses
  • Automated digital products
  • R&D emerging technologies
  • MarTech consultancy
  • Paid media strategy
  • Biddable media planning & buying
  • Automation of processes
  • Data analytics & insights


We call this discipline Creative Planning internally, but it’s most similar to what you might call Creative Strategy. Creative Planners at Byte are responsible for coming up with ideas that capture the audience's attention, inspire behaviour change and make a real difference to our clients’ businesses.

A Senior Creative Planner develops brilliant ideas, unlocks potential in junior and mid-level Creative Planners, and builds bridges with our clients in tandem with leadership on the Design and Account teams. You’ll model creative and strategic excellence, build career paths for up-and-coming creatives, and unlock new opportunities for our clients and our business. You’ll work closely with designers, videographers, editors, and photographers to execute ideas at the highest level of craft, and you’ll partner with account, media, and tech team members to explore new creative frontiers.

This role requires an entrepreneurial spirit, experience managing and training junior creatives, and close collaboration with all areas of the business. You’ll feel just as comfortable with big ideas and the minutiae of post copy; and you will be expected to be able to frame your work in a solid strategy that’s grounded in insight and underpinned by a deep understanding of digital platforms and paid advertising formats.


  • The role of Senior Lead Creative Planner is exciting, varied and constantly evolving. In this role, you will:
  • Oversee creative projects from ideation through delivery
  • Generate original ideas that inspire audiences
  • Build decks and present them in a way that gets clients excited about those ideas
  • Mange 3-5 Creative Planners, helping them grow while delivering the best possible work
  • Play a key role in production, including overseeing and planning shoots
  • Work with leadership to foster a stimulating environment, resulting in the happiness, retention and quality output of creative planners
  • Help to grow our creative offering, making sure we’re taking advantage of the latest tech and most advanced approaches, as well as expanding into new platforms
  • Participate in new business pitches


  • 7+ years relevant experience within a creative advertising role, including creative strategy, copywriting and/or art direction
  • Deep knowledge of digital paid media, particularly paid social media formats
  • Experience managing direct reports
  • Excellent presentation skills
  • Excellent interpersonal and listening skills
  • Experience with digital marketing campaigns that have made an impact on clients’ businesses
  • Ability to work with senior clients
  • Ability to remain focused under pressure and get things done on a tight deadline
  • A love for learning and teaching new things
  • A high attention to detail

Nice to have:

  • Experience working with talent (including celebrities, artists, and/or influencers)

Additional information

  • Remote status

    Flexible remote

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