Lead Account Planner
Account Planning - London
Lead Account Planners at Byte lead on all the work we deliver for specific clients. We don’t believe in siloed teams – content, technology, media and data overlap in all roles at Byte. This person will develop the strategy for the brands they lead and oversee day-to-day delivery of that strategy; including managing a team. They will represent Byte to our clients, adding value to relationships beyond organisational skills – we want a mixture of an account manager and a planner, not your typical suit.
Marketing and technology is converging at a rapid rate. Technology can now deliver the marketing promise of personalised communications at scale. However, technology is useless without ideas that capture consumers’ imaginations. We need someone who understands our client’s customers, who can put themselves in their shoes to create strategies and ideas that exceed expectations, who understands that brands are competing for consumers’ attention and have at best a couple of seconds to inspire some sort of interaction. We need people who can come up with big ideas as well as lots of little ones that are framed in a solid strategy grounded in insight and ultimately deliver a tangible ROI for our clients.
Candidates must have experience managing teams and complex campaigns for brands.